Anchor text is the visible hyperlinked text on the website page. These words are hyper linked to the hidden URL’s.
In a normally built website, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the keyword “SEO” indicates to visitors that they will see content about SEO if they visit the link.
The keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. The relevance of the page containing the anchor text is also increases due to the presence of relevant keywords on that page. Anchor text contains important keywords, relevant to the theme of pages, from other pages of your website.
Anchor text can be external or internal and both are important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text. Links from external websites help your website to gain relevance for keywords mentioned in the anchor text. It boosts your site’s ranking.
Anchor text therefore comes on top of the checklist in your SEO initiatives. It forms an important part of Internet Marketing, also known as Anchor Text Marketing.
BestSEOGroup understands the importance of your website to your business. We conduct extensive research on your website and the market in which you operate to select most relevant keywords. This combined with our experience in SEO and Internet Marketing delivers best results.
Visit our website www.bestseogroup.com to know more about BestSEOGroup or email us at firstname.lastname@example.org for more information on the subject.